Close 20–50+ extra roof replacements every month.
Only pay for qualified, booked inspections. We run the ads, work the leads with all-American reps, qualify them against your exact criteria, and book confirmed inspections straight onto your calendar. Your guys just close.
Free 30-minute call. No pitch. No fluff. No high-pressure close.
- Extra replacements / month
- 20–50+
- Exclusive appointments
- 100%
- Show-time confirmation
- < 24h
- All-American sales reps
- USA
Here’s what the system looks like running.
The roofers behind
the numbers.
Closed and booked roof revenue our clients reported in the results below. And counting.
We let the numbers do the talking.
Results are not typical or guaranteed and depend on operator effort, close rate, and pricing. We work with established roofing companies, not start-ups.
We know you’ve been burned before. So we built the opposite.
You’ve paid for “leads” that ghosted. You’ve sent your guys two hours out to homes that didn’t want a roof. You’ve heard every promise in the book. We get it. Here’s what’s actually going wrong.
- 01
Leads are not appointments.
A name and a phone number is not revenue. Most agencies dump form-fills in a CRM and call it lead-gen. You still have to chase, qualify, and book. Most ghost.
- 02
Shared leads are dead leads.
By the time you call, three of your competitors already have. Whoever bids cheapest wins. Margins die. The homeowner gets a worse experience.
- 03
Offshore reps tarnish your brand.
Heavy accents. Scripted pitches. Zero understanding of your service area or roofing. The first impression of your company gets made by someone who’s never seen a shingle.
- 04
No real qualification means empty driveways.
Renters. Tire-kickers. Wrong service area. Ten-square ranches with brand-new roofs. Your reps burn fuel and morale on appointments that were never going to close.
- 05
Cold leads mean hostile kitchen tables.
The second a homeowner clicks an ad, Meta serves them seven of your competitors over the next 24 hours. By the time you knock, they’re already shopping you. The conversation turns adversarial.
Four steps from ad click to signed contract.
We own the entire pipeline. No handoffs. No finger-pointing. No “lead-gen versus closing” line in the sand. Your guys do one thing: show up and close.
Branded Meta ads
We run Facebook and Instagram ads to homeowners in your service area. Branded with your logo, your trucks, your reputation. Not a generic landing page.
Roof 12+ years old? Homeowners in your area are booking free inspections with a local crew this month.
All-American reps work the leads
Our in-house ISA team is based in the U.S. and trained on roofing. They call and text every lead within minutes. No offshore call centers. No accent issues.
- New lead · Mark T.2:14:08 PMFacebook lead form · inside your service area
- Called by Jenna, U.S.-based ISA2:15:31 PM83 seconds after opt-in
- Text sent2:15:40 PM“Hi Mark, it’s Jenna with Your Roofing Co…”
- Connected · 6m 12s2:17:02 PMRoof age, squares and ownership confirmed
Qualified and booked
Every appointment is scrubbed against your criteria. Roof age, square count, homeowner status, service area. Only matches make it onto your calendar. Period.
Pre-show and 24-hour confirm
A multi-touch warmup sequence keeps the homeowner bought into your brand before you arrive. We then double-confirm within 24 hours of show time. No empty driveways.
Hi Mark, it’s Jenna from Your Roofing Co. Confirming your free roof inspection tomorrow at 10:00 AM with Dave.
Yes, we’ll both be home.
Perfect. Here’s a 60-second video of what Dave will check on your roof.
Great, thanks!
Built for roofers who are tired of being a number.
We’re not a software company. We’re not a media buyer. We’re an operating partner for roofing companies that want predictable, premium-priced retail demand.
We run the ads.We book the inspections.Your guys just close.
Yours. Only yours.
Every appointment is yours and yours only. Never shared. Never resold “to test the market.” If we book it for you, no competitor sees it.
We sit down with you and define exactly what a “good job” looks like. Roof age, squares, homeowner, service radius, retail vs insurance. Then we filter to that, ruthlessly.
Within 24 hours of every appointment, our team reaches out to confirm. Twice. If they’re a no, we know. Your reps don’t waste a single minute on dead drives.
Your name on the door.
Every call your homeowner takes is from an all-American rep trained on roofing. No offshore script-readers. No “Hello, am I speaking to…” in a heavy accent.
Ads run in your brand. Your logo. Your colors. Your truck photos. Your reviews. Homeowners see Crestline’s work but recognize your company on the door.
From the moment they book, we keep your brand top-of-mind. So when your guys knock, the kitchen-table conversation starts warm. Not adversarial.
Your exact criteria. Your appointments. Your rules.
Most agencies treat “qualified” as a marketing word. We treat it as a checklist.
In onboarding, we map your perfect-fit job down to the square count and zip code. That spec becomes the gate every appointment has to pass before it touches your calendar.
Want only retail jobs over 22 squares within 30 miles of your shop, with a homeowner over 35 and a roof older than 12 years? Done. That’s the spec. Nothing else gets through.
Straight answers.
No fluff.
The questions roofing owners actually ask us on the first call. If yours isn’t here, we’ll answer it on the call.
Book your callLead-gen sells you names. We sell you outcomes. A “lead” is someone who filled out a form. They may or may not pick up the phone, want a roof, or own the home. An appointment is a homeowner who got called by an all-American rep, qualified against your exact criteria, booked into your calendar, and double-confirmed before show time. The work between “lead” and “appointment” is where most agencies hand it off to you. We do all of it.
100%. Every ad we run is in your brand. Every lead generated belongs to you and only you. We don’t run a “lead marketplace” or resell to other roofers in your area. If we book it for you, no competitor sees it.
Show rates are never 100% in any business. Our system pushes them as high as possible. The pre-show warmup sequence keeps the homeowner bought into your brand. The 24-hour double-confirm step catches no-shows before your guys leave the shop. We’ll walk through specifics on your call.
Both. But retail is where we shine. Most agencies can’t generate consistent retail demand because it requires proactive demand creation, not reactive storm-chasing. Our Meta ad system is purpose-built for it. If you want predictable retail volume, we’re your shop. We can absolutely help with insurance work too.
From signed agreement to first appointments on your calendar is usually 7 to 14 days. The timeline depends on how fast we can finalize creative, your service-area mapping, and the qualification criteria. We move fast. Never at the expense of getting your spec dialed in.
Established roofing companies. Typically with at least one consistent sales rep and the operational capacity to handle 20 to 50+ additional appointments per month. We’re not the right fit for brand-new operators or companies that aren’t ready to close volume.
Pricing depends on market, volume, and qualification criteria. There’s no one-size number. What we can tell you upfront: we operate on a performance-aligned model where you only pay for qualified, booked inspections. Not for clicks. Not for form-fills. Not for promises. We’ll walk through it on the call.
Stop buying leads. Start closing inspections.
Book a 30-minute scaling call. We’ll look at your market, your numbers, and your qualification spec. Then we’ll tell you straight whether we can move the needle for you. If we can’t, we’ll tell you that too.
Book your no-pressure scaling callFree 30-minute call. No pitch. No fluff. No high-pressure close.